How Sprice Digital Increased Astec Electricians’ Social Media Reach and Engagement in Four Weeks
The Client
Astec Electricians is an electrical business providing professional electrical services to residential and commercial customers.
To support its continued growth, the business needed a more consistent and strategic social media presence that would increase visibility, strengthen brand recognition and help Astec Electricians connect with more potential customers online.
The Challenge
Astec Electricians had the expertise and service offering required to grow, but needed a stronger digital presence to consistently communicate that value.
The main goals were to:
Increase visibility across Facebook and Instagram
Reach more people outside the existing audience
Improve content engagement
Build a larger and more active follower base
Showcase the business’s experience and services
Create a professional and recognisable online presence
Encourage potential customers to visit the business’s social profiles
The content needed to balance service promotion with useful, engaging information that would appeal to homeowners and commercial customers.
The Sprice Digital Approach
Sprice Digital implemented a structured social media strategy across Facebook and Instagram.
The approach focused on producing consistent, professional content that demonstrated Astec Electricians’ expertise while remaining useful and accessible to its target audience.
The strategy included:
Educational electrical content
Service-based posts
Professionally designed branded graphics
Reels and short-form videos
Behind-the-scenes content from electrical jobs
Information about switchboard upgrades and electrical installations
Stronger calls to action
Consistent posting across Facebook and Instagram
Content designed to reach both followers and new audiences
Rather than relying only on promotional content, the strategy helped Astec Electricians demonstrate knowledge, build trust and stay visible to potential customers.
The Results
During the four-week reporting period from 13 May to 9 June 2026, Astec Electricians recorded significant month-on-month growth across Facebook and Instagram.
Facebook Results
1,700 Facebook views
439.8% increase in views
506 unique viewers
932.7% increase in unique viewers
78 content interactions
680% increase in content interactions
83 Facebook page visits
88.6% increase in page visits
16 new followers
1,500% increase in new follows
Zero unfollows recorded
Facebook experienced substantial growth across visibility, engagement and audience acquisition.
The number of unique viewers increased by more than 900%, while content interactions increased by 680%. This showed that the content was not only being seen by more people—it was also encouraging them to interact with the business.
The business also gained 16 new followers without recording any unfollows during the period, demonstrating positive and sustainable audience growth.
Instagram Results
969 Instagram views
More than 1,100% increase in views
448 accounts reached
More than 2,400% increase in reach
67 content interactions
More than 1,000% increase in content interactions
67.9% of views came from non-followers
428 non-followers reached
More than 5,300% increase in non-follower reach
Instagram delivered particularly strong growth in discoverability.
More than two-thirds of Instagram views came from people who were not already following Astec Electricians. The business reached 428 non-followers, representing an increase of more than 5,300%.
This showed that the content strategy was successfully expanding the brand beyond its existing audience and introducing Astec Electricians to new potential customers.
The Outcome
In just four weeks, Astec Electricians achieved measurable improvements across every major area of social media performance.
The strategy helped the business:
Reach significantly more people
Increase views across both platforms
Generate stronger audience engagement
Attract new Facebook followers
Increase Facebook page visits
Reach hundreds of Instagram non-followers
Improve overall brand discoverability
Establish stronger momentum for future growth
The results demonstrated that a consistent and strategic approach can rapidly improve how often a local service business is seen and how audiences respond to its content.
Why the Strategy Worked
The strategy was built around content that was visual, educational and relevant to Astec Electricians’ target market.
By combining short-form videos, professional graphics and useful electrical information, Sprice Digital created content that gave audiences a reason to stop, engage and learn more about the business.
Consistency was also essential. Regular posting increased the number of opportunities for Astec Electricians to appear in front of both existing followers and new potential customers.
The Next Stage
The next phase of the strategy will focus on maintaining the momentum and converting increased visibility into more followers and enquiries.
This will include:
Continuing high-performing reels and visual content
Maintaining a consistent posting schedule
Adding stronger enquiry-focused calls to action
Repurposing top-performing content across both platforms
Producing more content around high-performing topics
Encouraging non-followers to follow and contact the business
Want Results Like These for Your Business?
Sprice Digital helps Perth businesses build stronger online visibility through strategic content, professional creative and consistent social media management.
We create content designed to help your business reach more people, build credibility and stay front of mind when customers are ready to enquire.
Contact Sprice Digital to discuss your social media strategy.
