How Sprice Digital Increased Dr Lightning Electrical’s Social Media Visibility in Just Four Weeks
The Client
Dr Lightning Electrical is a Perth electrical company providing reliable residential and commercial electrical services.
As the business continued to grow, Dr Lightning Electrical needed a stronger social media presence that would increase local brand awareness, showcase its expertise and help the company reach potential customers beyond its existing audience.
The Challenge
Like many busy trade businesses, Dr Lightning Electrical needed a consistent and professional approach to social media.
The key objectives were to:
Increase visibility across Facebook and Instagram
Reach more potential customers outside the existing follower base
Create content that demonstrated the company’s expertise
Educate homeowners about electrical safety and services
Increase interest in the business and encourage profile visits
Build a stronger foundation for future enquiries and growth
The strategy needed to position Dr Lightning Electrical as a knowledgeable, trustworthy and professional electrical company while keeping the content accessible to everyday homeowners.
The Sprice Digital Approach
Sprice Digital developed and managed a strategic content approach across Facebook and Instagram.
The content focused on providing practical value while showcasing the range of services available through Dr Lightning Electrical.
This included:
Educational electrical safety content
Explanations of common electrical services
Switchboard and electrical upgrade content
Behind-the-scenes footage from completed jobs
Frequently asked questions
Service-focused posts
Professionally designed branded graphics
Short-form video and engaging social media content
Clear messaging designed for local homeowners and businesses
Rather than only promoting services, the strategy focused on building trust by helping people better understand their electrical systems, recognise potential risks and know when to contact a qualified electrician.
The Results
During the reporting period from 13 May to 9 June 2026, Dr Lightning Electrical achieved strong growth across both Facebook and Instagram.
Facebook Results
5,900 content views
1,641 unique viewers
80.3% of views came from non-followers
71 content interactions
129 Facebook page visits
168.8% increase in page visits
Facebook content reached a significantly larger audience, with more than four out of every five views coming from people who were not already following the business.
This demonstrated that the content was successfully expanding Dr Lightning Electrical’s visibility beyond its existing online community.
Instagram Results
794 content views
516 accounts reached
75.7% of views came from non-followers
27 content interactions
83% of interactions came from existing followers
Instagram also experienced substantial growth in visibility and reach.
More than three-quarters of Instagram views came from non-followers, showing that the content was being discovered by new potential customers. At the same time, strong interaction from existing followers demonstrated that the current audience remained interested and engaged.
The Outcome
In just four weeks, Dr Lightning Electrical significantly increased its digital visibility across both Facebook and Instagram.
The content successfully:
Reached thousands of users
Introduced the business to new audiences
Increased Facebook page visits
Improved brand awareness
Generated stronger engagement
Built greater trust through educational content
Created a stronger platform for future enquiries
The increase in profile visits was particularly valuable, as it showed that people were not simply viewing the content—they were taking the next step to learn more about the business.
Why the Strategy Worked
The results were driven by content that was educational, locally relevant and designed around the questions customers regularly ask electricians.
Instead of relying on generic promotional posts, the strategy combined useful information, professional branding and real examples of Dr Lightning Electrical’s work.
This helped the business demonstrate its expertise while remaining approachable and relevant to potential customers.
The Next Stage
The next phase of the strategy will focus on turning increased visibility into more enquiries by:
Producing more reels and short-form video content
Strengthening calls to action
Repurposing top-performing content
Continuing educational and value-driven posts
Creating additional content around high-performing topics
Encouraging more users to follow, visit the website and make an enquiry
Need More People to Discover Your Business?
Sprice Digital helps Perth businesses turn social media into a structured marketing system that builds visibility, credibility and trust.
We create strategic content designed to help your business reach the right people, demonstrate its expertise and remain front of mind when customers are ready to make an enquiry.
Contact Sprice Digital to discuss your social media strategy.
